Contrary to the adage woven into the very fabric of the real estate industry – you can, in fact, sell a secret.
How? Selling off-market.
Record low interest rates and even lower stock compounded by pent up buyer demand have combined to make off-market sales increasingly appealing for vendors and buyers alike. An alternative to selling by auction, private treaty or expression of interest, selling off-market involves selling a property without any public advertising.
Thinking of selling? Find out how much your property is worth
For sale: Archer Street, Roseville
Traditionally, a successful real estate campaign is underpinned by a marketing strategy that is aimed at driving maximum public exposure. However, as we continue to navigate COVID-19 restrictions, in particular rules around open homes, the option to sell off-market gives vendors the opportunity to capitalise on the ever buoyant property market regardless of lockdown measures.
Partnering with a trusted agent with an extensive network of high intent, finance approved buyers is the key to off-market success. It is critical for vendors to choose a reputable agent with a track record of recent sales within the local area, as selling the property will inevitably hinge on leveraging the agents’ database of prospective buyers. The agent will bring buyers to the vendor and facilitate the entire sales process through to settlement.
Selling off-market gives vendors the opportunity to sell quickly and avoid a long sales cycle. An off-market sale means vendors don’t have to wait for all of the marketing materials such as professional photography and signboards. Nor do vendors have to wait for the marketing campaign to scale exposure prior to hosting numerous open homes. With off-market sales, the property sale moves quickly without the hassle of a drawn-out marketing campaign or the headache of regular open for inspections.
View our current off-market listings
For Sale: 8 Edgecliffe Esplanade, Seaforth
Beyond being a relatively hassle-free way of selling, an off-market sale is a strategic move for vendors looking to reduce costs associated with marketing. Additionally, vendors selling off-market will avoid the need to spend money on added expenses such as styling as buyers seeking off-market properties don’t expect to be wowed by wall to wall style. Rather, they’re more likely to be interested in the property because it fits their search criteria whether that be based on location, floor-plan or potential.
Another huge draw card with selling off-market is anonymity. For high profile vendors or those who simply value privacy it’s the perfect way to complete a property transaction behind closed doors.
As with all campaigns, each off-market strategy is unique. Your real estate agent will guide you through the process and devise the best off-market strategy for your circumstances.
Ready to sell? Contact one of our agents
